a Luxury Daily columnist

rimma@mobilemarketer.com

Taobao is doubling down on short videos. What does this mean for the industry?

October 1, 2020

Navigating fake livestream traffic in China: A guide for brands

September 30, 2020

How should a true CRM program work?

September 30, 2020

3 critical steps luxury brands must take to rebound from COVID-19

September 29, 2020

Will the Chinese-owned French luxury brand Baccarat survive?

September 28, 2020

What does LVMH and Tiffany’s battle mean for the luxury industry?

September 28, 2020

How luxury brands are leveraging the power of data in China

September 25, 2020

Chanel taught me everything I need to know about luxury

September 23, 2020

Luxury brands must avoid this “easy growth trap”

September 22, 2020

3 digital strategies to improve your luxury brand’s ecommerce performance

September 22, 2020

Luxury in the US suffering without Chinese students

September 21, 2020

Entering a new era of luxury marketing

September 21, 2020

Luxury brands have only scratched the surface of China’s ecommerce

September 18, 2020

Personalization: The key to competing with Amazon Luxury

September 18, 2020

How China’s silver lining saved Salvatore Ferragamo

September 17, 2020

How can luxury brands capture the opportunity on TikTok?

September 17, 2020

Gen Z conservatism is changing fashion in China

September 16, 2020

Watches & Wonders Shanghai: The future of fine watchmaking?

September 16, 2020

Macy’s plans for Bloomingdale’s: Reclaim luxury leadership

September 16, 2020

Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns

September 15, 2020

More luxury fashion and beauty brands should dive into games. Here is why

September 15, 2020