a Luxury Daily columnist

rimma@mobilemarketer.com

How email helps emerging luxury labels to outperform legacy brands

October 8, 2020

Will luxury players embrace China’s D2C revolution?

October 7, 2020

Key takeaways from the 2020 BCG x Tencent Digital Luxury Report

October 5, 2020

Bulgari CEO Jean-Christophe Babin: “Millennials don’t want formal luxury”

October 5, 2020

The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?

October 2, 2020

How will a stronger Chinese yuan affect luxury?

October 2, 2020

How can luxury brands successfully price in the post-COVID world?

October 2, 2020

Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook

October 1, 2020

5 tips for choosing the best KOL livestreamer

October 1, 2020

Taobao is doubling down on short videos. What does this mean for the industry?

October 1, 2020

Navigating fake livestream traffic in China: A guide for brands

September 30, 2020

How should a true CRM program work?

September 30, 2020

3 critical steps luxury brands must take to rebound from COVID-19

September 29, 2020

Will the Chinese-owned French luxury brand Baccarat survive?

September 28, 2020

What does LVMH and Tiffany’s battle mean for the luxury industry?

September 28, 2020

How luxury brands are leveraging the power of data in China

September 25, 2020

Chanel taught me everything I need to know about luxury

September 23, 2020

Luxury brands must avoid this “easy growth trap”

September 22, 2020

3 digital strategies to improve your luxury brand’s ecommerce performance

September 22, 2020

Luxury in the US suffering without Chinese students

September 21, 2020

Entering a new era of luxury marketing

September 21, 2020