a Luxury Daily columnist

rimma@mobilemarketer.com

Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling

July 2, 2025

Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore

June 25, 2025

How luxury brands are deploying agentic AI to enhance customer experiences

June 19, 2025

Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury

June 18, 2025

Introducing ‘Heirloomcore’

June 17, 2025

Luxury is about to have its McDonald’s moment

June 16, 2025

Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing

June 11, 2025

Is the sea of sameness killing luxury?

June 10, 2025

Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution

June 4, 2025

The power of affiliate marketing for luxury brand growth in America

June 2, 2025

Luxury Unfiltered: The power of little luxuries

May 29, 2025

Are those ‘original’ products on TikTok legit? Here’s what you need to know

May 22, 2025

Luxury Unfiltered: Why extreme value creation is the only way forward for luxury

May 21, 2025

The new administration eased independent contractor rules. Can luxury brands cheer?

May 19, 2025

Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels

May 14, 2025

Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity

May 7, 2025

Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential

April 30, 2025

Luxury Unfiltered: In uncertain times, training is the ultimate luxury advantage

April 23, 2025

Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics

April 16, 2025

ICE raids and I-9 audits: What should luxury brands do?

April 14, 2025

Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now

April 9, 2025