a Luxury Daily columnist

rimma@mobilemarketer.com

What China’s livestreaming boom means for international luxury retailers

March 17, 2021

What luxury brands can learn from Hermès about pricing

March 16, 2021

Luxury hyper-segmentation: Avoiding the ubiquity trap

March 15, 2021

Loewe turns a content-commerce page with “A Show in the News”

March 12, 2021

Where luxury stands in China’s consumption-based economy

March 11, 2021

4 ways that luxury x esports will win over China’s Gen Zers

March 10, 2021

Why no other luxury company compares to LVMH

March 9, 2021

How luxury brands will leverage digital to deepen the VIP experience

March 9, 2021

Dolce & Gabbana cannot get a break. Does it deserve one?

March 8, 2021

Is China killing off its “Little Fresh Meat”?

March 5, 2021

When China’s luxury market sputters, brands must diversify

March 4, 2021

Future of luxury entwined with tech innovations

March 4, 2021

3 reasons why “purpose” is today’s hot new marketing trend

March 3, 2021

The luxury rebound: Brace, brace, a new era of exuberance has started

March 1, 2021

Why is Gucci’s near-flawless content commerce strategy not more successful?

February 26, 2021

Why direct mail never deserved to go out of fashion

February 26, 2021

Retail hacks that luxury stores must know for 2021

February 25, 2021

The bane of Burberry

February 24, 2021

Why conscientious consumption will (eventually) drive sales in China

February 23, 2021

Luxury retail’s dramatic digital transformation in 2020

February 23, 2021

The Patagonia paradox and how luxury can learn about purpose

February 22, 2021