Daniel Langer

rimma@mobilemarketer.com

Marketing in the Digital Age: How data helps fight entropy

May 13, 2015

How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

May 11, 2015

Using weather analytics over weather data for relevant marketing

May 7, 2015

Why most luxury media really are not what they claim

May 6, 2015

How digital activity logging is changing customer research

May 5, 2015

Prepare to target users pairing the Apple Watch with their iPhones

May 4, 2015

Programmatic: The stock market of digital advertising

May 1, 2015

Is responsive Web design overhyped?

April 28, 2015

Traffic methods for mobile commerce

April 27, 2015

Stop failing at mobile-campaign attribution

April 24, 2015

Luxury brands should not be afraid of CRM

April 23, 2015

How the post-install event is key to app marketing

April 22, 2015

5 lessons that luxury brands can learn from technology firms

April 21, 2015

3 use cases for A/B testing on mobile

April 21, 2015

Do not fetishize technology without consideration to consumer behavior

April 20, 2015

How retailers can adopt a mobile-first strategy

April 15, 2015

Mobile ad retargeting is missing piece to the marketing puzzle

April 14, 2015

Apps are key to a meaningful user-centric mobile strategy

April 13, 2015

5 reasons behind the menswear boom

April 10, 2015

Mobile money flowing, it’s time to correct some mistakes

April 9, 2015