Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"76bdbe91f5cefa7a74b3af4a79487bea","s":"c0b892de9b9ff927"}
Share your thoughts. Click here